The following “real life case study” is especially dedicated to my central African students. I always tell them that, among the principles of a competent CI professional, there is one I borrowed from canonical Law because of its neutrality, its ethical and methodological value. It is the Latin maxim: “contra factum non valet argumentum.” I am not sure to refund it one day.

Yesterday afternoon, youngest of them, Jane, read the interesting comments my friend McEachin wrote on the article Competitive intelligence in the School of economic warfare… I published here on May 1, 2008; and she asked me “ why such a respected CI professional preferred a fantastic storytelling as argument to justify a charge, once published and ever proven, instead of analyzing all the facts?…” I exposed in my article. “Isn’t this a symptom of the Hollywood syndrome?”, she added. I acknowledge that the question embarrassed me; and I said: “Jane, you know… for a competitive intelligence analyse , as for the social science in general, one should be fast to observe and slow to judge.” Thanks to information collected legally, I know that Richard McEachin is a gentleman and will certainly answer to the question of this young student, about methods and ethics in Competitive Intelligence.

As far as I am concerned, I love America. And I agree with the majority of the theses of US strategists such as Alvin Toffler and Richard d’Aveni, that Mc Eachin forgot in his article while quoting me. In few months, I’ll attend a training session on strategy in Washington DC and I don’t think Mister McEachin wishes to receive me in USA like a Latin James Bond that I am not. Guy Gweth

Read the comment of McEachin on my article in Confidential Ressource.